The "ALTER-nator Love Story" movie had over a half million views in 24 hours (!) on Facebook and achieved a million views after 2 days of his premiere on social media.
"Our movie in a humorous way presents an unusual story of sentimental love for the car. This is a emotive and funny story, and the hero`s peripeteia are intertwined with flashbacks from the 90s. In addition, the masterful cast guarantees for the viewers a high dose of good energy and humor. We didn`t suppose that our movie would enjoy such popularity - nearly 10,000 likes and more than 6,000 shares that we obtained exceeded our expectations - says Robert Snider- Head of the Marketing, Communication and PR department at the Gdańsk- AS-PL Ltd.
Concentration on emotions, not on the product
"The Management of AS-PL gave us a “free hand” in creation this movie. We decided to make an advertising film focusing the viewer's attention on emotions instead of the product (alternator). In the case of the AS brand, known primarily on the Automotive Aftermarket, but less known to the general public, the idea for the film was a bit risky, but this approach paid off. Thanks to the bold approach of the client and the confidence that is built at the "production studio - client" level, we are able to achieve a spectacular effect. For years, Viewers have been bombarded in advertisements with simple direct messages, behind which no idea goes, without profundity" says Mayo Kucharski - Script Writer and Director of Wytwórnia Filmów Kalina in Gdańsk, Poland. "It`s not surprising that at the moment when something more appears, the viewer spontaneously, despite the fact that it is an advertisement gains sympathy for the brand, and thus also for the producthe adds.
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